Maintaining blonde, silver, or bleached hair at home can be a challenge—especially when brassy yellow or orange tones start to appear. That’s where the L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo comes to your rescue. Specially developed for blonde, bleached, highlighted, or silver hair, this toning shampoo helps neutralize warm undertones and keeps your hair color cool, clean, and vibrant between salon visits.

Enriched with powerful purple pigments, this shampoo acts like a toner in your shower, instantly reducing brassiness and reviving dull color. Whether you want icy platinum, ash blonde, or sleek silver tones, this shampoo is your secret weapon to achieve and maintain a cooler, more luminous shade.

Beyond just color correction, the formula also provides deep cleansing, removes product buildup, and protects hair against UV exposure and pollution that can fade or distort color. The luxurious lather cleanses without stripping, while the violet tone refreshes your color with every use.

Perfect when used 1–2 times a week, this shampoo pairs beautifully with the Elvive Purple Conditioner for the complete anti-brass routine.

Key Ingredients:

• Purple Pigments – Neutralize yellow and orange tones for cooler color

• UV Filter – Helps protect against color fading from sunlight

• Gentle Cleansing Agents – Clean without damaging delicate, color-treated hair

• Hydrating Complex – Maintains softness and shine

What It Does:

• Tones down brassiness in blonde and bleached hair

• Boosts shine and color clarity

• Cleanses hair without stripping moisture

• Helps maintain salon-quality color at home

• Protects against fading caused by UV rays and pollution

How to Use:

1. Apply to wet hair and massage gently to lather.

2. Focus on areas with the most brassiness (usually mid-lengths to ends).

3. Leave in for 1–5 minutes, depending on the desired toning effect.

4. Rinse thoroughly.

5. Use 1–2 times per week, alternating with your regular shampoo.