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Brassy tones ruining your perfect blonde or bleached look? Discover the power of L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner, specially formulated to neutralize unwanted yellow and orange tones in blonde, bleached, highlighted, and silver hair.
Infused with purple pigments, this conditioner works like a color-correcting treatment for your hair. It helps balance out warm tones, restoring brightness and cool undertones for that salon-fresh finish, even weeks after coloring. Whether you’re rocking a platinum blonde, ash grey, or icy silver, this conditioner enhances color vibrancy while keeping your hair nourished and smooth.
Its creamy, hydrating formula also detangles and conditions your hair deeply, reducing dryness and brittleness caused by bleaching. Use it 1–2 times per week to maintain your tone between salon visits and keep your hair looking its best.
No more dull, yellowish hues—just clean, cool, and radiant color with every use.
Key Ingredients:
Purple Pigments – Neutralize brassiness and enhance cool tones
UV Filter – Protects hair from sunlight and color fading
Conditioning Agents – Smoothen hair cuticles and boost shine
Moisturizing Complex – Hydrates bleached and color-treated hair
What It Does:
Neutralizes unwanted brassiness in blonde, bleached, or silver hair
Enhances and protects cool, ashy tones
Deeply conditions and softens color-treated hair
Helps extend the vibrancy and life of your hair color
Protects against external aggressors like heat and pollution
How to Use:
After washing with L’Oréal Purple Shampoo, apply conditioner evenly on damp hair.
Focus on mid-lengths to ends.
Leave it on for 3–5 minutes to allow pigments to neutralize brassiness.
Rinse thoroughly.
Use 1–2 times per week for best toning results.
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