Superdrug Revive Colour Care Purple Shampoo is a toning shampoo designed for blonde, bleached, highlighted, grey, and lightened hair. It helps neutralize unwanted yellow and brassy tones, allowing blonde and lighter shades to look cooler, brighter, and more refreshed.

When hair is bleached or lightened, warm yellow and orange undertones can become more visible over time. This can happen due to washing, heat styling, environmental exposure, and fading of hair color. A purple shampoo can help counteract unwanted yellow tones and maintain a cooler-looking blonde shade between salon visits.

The purple pigments in Superdrug Revive Colour Care Purple Shampoo work according to color theory: purple sits opposite yellow on the color wheel, helping visually neutralize yellow tones in blonde and light-colored hair. This makes purple shampoo particularly useful for maintaining the appearance of cool blonde, ash blonde, platinum, silver, and highlighted hair.

This shampoo can be incorporated into a regular color-care routine, but it does not need to be used every time you wash your hair. Depending on your hair color and the level of toning required, use it periodically to refresh the appearance of your blonde or lightened hair.

For best results, wet your hair thoroughly and massage the shampoo gently through the hair. Leave it on according to the product instructions before rinsing. If your hair is very porous or heavily bleached, start with a shorter application time to avoid excessive violet staining.

Because bleached and color-treated hair can often be dry or fragile, follow the shampoo with a nourishing conditioner or hair mask. Regular conditioning helps maintain softness, smoothness, and manageability.

Superdrug Revive Colour Care Purple Shampoo is an easy and convenient option for people who want to maintain a fresh, cool-looking blonde shade at home while reducing the appearance of unwanted yellow tones.

Key Features:

• Purple toning shampoo for blonde and lightened hair
• Helps neutralize unwanted yellow tones
• Suitable for blonde, bleached, highlighted, and grey hair
• Helps maintain a cooler-looking hair color
• Ideal for color-care routines
• Convenient for at-home blonde maintenance

What It Does:

Superdrug Revive Colour Care Purple Shampoo helps neutralize unwanted yellow and brassy-looking tones in blonde, bleached, highlighted, and light-colored hair, helping maintain a cooler and more refreshed appearance.

How to Use:

1. Wet your hair thoroughly.
2. Apply an appropriate amount of Superdrug Revive Colour Care Purple Shampoo.
3. Gently massage through the scalp and hair.
4. Leave on for the recommended time according to the product instructions.
5. Rinse thoroughly.
6. Follow with a nourishing conditioner or hair mask.
7. Use periodically according to your hair’s toning needs.