Plum Niacinamide & Rice Water Serum is a lightweight brightening and skin-nourishing serum formulated to improve the appearance of uneven skin tone, dullness, dark spots, and excess oil. Combining Niacinamide with Rice Water, this daily facial serum helps brighten the complexion, refine the appearance of pores, support the skin barrier, and leave skin looking smoother, fresher, and more radiant.

Dull and uneven-looking skin can be caused by sun exposure, pollution, excess oil, dehydration, and accumulated skin stress. Plum Niacinamide & Rice Water Serum is designed to provide targeted daily care for these concerns without making the skin feel heavy or greasy. Its lightweight texture absorbs easily and can be comfortably incorporated into both morning and evening skincare routines.

Niacinamide, also known as Vitamin B3, is a versatile skincare ingredient known for supporting the skin barrier and improving the appearance of uneven skin tone. With consistent use, it can help minimize the appearance of pores, excess oil, post-acne marks, and dullness. This makes the serum particularly useful for combination and oily skin types that want brighter and more balanced-looking skin.

Rice Water is traditionally valued in skincare for its soothing and skin-conditioning properties. Combined with niacinamide, it helps provide a healthy-looking glow while keeping the skin feeling soft and comfortable.

The serum’s lightweight consistency makes it suitable for layering with other skincare products. It can be applied after cleansing and toning and followed by moisturizer and sunscreen during the daytime. Regular use can help improve the overall appearance and texture of the skin, giving it a smoother, more even, and radiant look.

If you’re looking for an everyday serum to address dullness, uneven tone, excess oil, visible pores, and post-acne marks, Plum Niacinamide & Rice Water Serum is a convenient addition to a simple and effective skincare routine.

Key Ingredients:

• Niacinamide: Helps improve uneven skin tone, excess oil, visible pores, and the appearance of dark spots
• Rice Water: Helps condition and brighten the appearance of dull skin
• Hydrating Ingredients: Help maintain skin moisture and softness
• Skin-Conditioning Ingredients: Support a healthy-looking skin barrier

What It Does:

Plum Niacinamide & Rice Water Serum helps brighten dull skin, improve uneven skin tone, reduce the appearance of pores and dark spots, control excess oil, and support a healthy skin barrier.

How to Use:

1. Cleanse your face with a gentle cleanser.
2. Apply toner if desired.
3. Take 2–3 drops of the serum.
4. Gently spread it over the face and neck.
5. Allow it to absorb completely.
6. Follow with moisturizer.
7. During the daytime, always finish with sunscreen.
8. Use once or twice daily according to your skin’s tolerance.