Say goodbye to brassy tones and dull blonde hair with the L’Oréal Paris Elvive Colour Protect Purple Mask. Specially formulated for blonde, bleached, highlighted, and silver hair, this intensive purple hair mask neutralizes unwanted yellow and orange tones while deeply nourishing each strand. If you want your color to look salon-fresh, vibrant, and cool-toned in between appointments, this is the ultimate rescue treatment.

Powered by ultra-concentrated purple pigments, this mask works to tone down brassiness, restore shine, and enhance the vibrancy of your color-treated hair. Unlike harsh toners or purple shampoos that can dry out the hair, this creamy mask is infused with conditioning agents that leave hair soft, silky, and ultra-smooth.

L’Oréal’s Elvive Colour Protect line is trusted worldwide for its professional-grade color care. The Purple Mask delivers double-action power – correcting unwanted warm tones and deeply moisturizing color-treated strands that often become dry, brittle, or lifeless after bleaching. With just one use, you’ll notice a cooler, brighter tone and visibly healthier texture.

Perfect for weekly use, this sulphate-free mask revives dull hair, maintains your blonde brilliance, and prevents color fade. Whether you’re platinum blonde, balayage, ash grey, or silver, this mask is your best friend to keep your hair fresh, toned, and fabulous.

Key Ingredients:

• Purple Pigments: Counteract yellow and orange undertones for a cool, ash finish

• UV Filters: Help protect hair color from sun-induced fading

• Conditioning Agents: Deeply hydrate dry, color-damaged strands

• Cetearyl Alcohol: Moisturizes and smooths the hair cuticle for softness and shine

What It Does:

• Neutralizes brassiness and yellow tones in blonde, bleached, and grey hair

• Enhances color vibrancy and keeps it cool-toned between salon visits

• Provides deep hydration to repair damage from coloring and bleaching

• Restores softness, silkiness, and shine to dull, dry strands

• Protects against external aggressors like pollution and UV rays

How to Use:

1. Shampoo your hair (preferably with a purple or sulfate-free shampoo).

2. Apply a generous amount of the Purple Mask to towel-dried hair, focusing on lengths and ends.

3. Leave on for 5 minutes (for light toning) or up to 10 minutes (for intense toning).

4. Rinse thoroughly.

5. Use 1–2 times per week for best results.